Shaping a Brand with The Lofts Hotel

The Lofts Hotel Columbus King Room

A little history

The Lofts Hotel is a piece of history. Built in 1882, the property was originally known as the Carr Building and remained a warehouse until 1970 when it became home to one of the nation’s most prestigious architectural firms. Today, the space is a facet in Downtown Columbus not only for its history, but also for its unparalleled style.

The challenge

Extensive research was needed when Columbus Hospitality Management’s President, Charles Lagarce, moved forward with transforming the warehouse in 1998. Charles worked with Nationwide Realty Investors to discover what made boutique hotels unique, even flying to New York to study different architecture styles. The goal: to create a property that would ultimately enhance the hotel package in Downtown Columbus.

Once renovations on the 44 rooms was complete, Columbus Hospitality Management was charged with establishing consumer confidence in an unknown brand. Thanks in part to a friendly partnership with Experience Columbus and a spot on the historic registry, The Lofts Hotel was quickly embraced by the city.

The payoff

The Lofts Hotel quickly outperformed the competition in terms of occupancy and rate due to its distinctive architecture and upscale amenities. From its mammoth wood and steel beams to exposed original brick, the property is truly one of a kind. Each room speaks to the building’s rich history, while maintaining a modern aesthetic.

Dirk Bengal - Headshot
Dirk Bengel

As General Manager since 2012, Dirk has already earned recognition with the 2013 HeartBeat Incentive and winning the Cirque Totem entertainers’ six-week stay. And while he steers the future of The Lofts Hotel, at the end of the day his top priority is making a difference in our guests’ lives.