Building a Buzz with Roberts Conference Centre

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A little history

Legend has it that the centre was conceived when Mr. Roberts’ associates needed a larger facility for his annual Christmas party to accommodate his 3,000 guests. But a venue spectacular enough for the likes of the party’s entertainment, Shania Twain, and large enough to house all its guests required something equally sensational: a hotel and conference centre.

And so, the Roberts Centre and Ramada Inn hotel opened in 2002 and then, in 2005 the hotel converted to the award-winning Holiday Inn.

The challenge

When Columbus Hospitality Management began working with the centre in 2002, it was clear that our greatest priority was awareness. We immediately launched a concentrated marketing effort, focusing on direct sales. Because of Wilmington’s central location between Columbus, Cincinnati and Dayton all our guests had to do was “meet in the middle.” Once the Roberts Centre buzz was built, there was no looking back.

The payoff

Since 2002, we’ve seen an increase in revenue across all markets with a total growth over 60% and customer service scores consistently in the top 10% of the Holiday Inn brand. Such success can be attributed as much to our leadership and culture as well as our marketing efforts. As with all of Columbus Hospitality Managed properties, around here it’s about people first. The Holiday Inn and Roberts Centre’s exceptionally high standards are tempered by a down-to-earth attitude. We thank our guests for sleeping, dining and meeting at our property.

Gray Campbell - Headshot
Gray Campbell

Holiday Inn and Roberts Conference Centre General Manager Gray Campbell ensures success for our team and our clients by following a self motto of improving each and everyday–a motto we too believe in.